Here is Rumer Willis making her debut as the face of fashion brand Badgley Mischka. The eldest daughter of Demi Moore and Bruce Willis follows in the footsteps of Eva Longoria, Carrie Underwood and Ashley and Mary-Kate Olsen who have posed for the famed brand. "It was so amazing to play on the beach in beautiful and timeless gowns. I felt like a princess," said 22-year-old Rumer. The photoshoot, which features evening wear, jewelry and footwear, took place on the beach in Malibu, California. "Rumor is a great muse for the season," designers Mark Badgley and James Mischka said. "She has a vivacious spirit to her; she is young and modern, which is representative of our spring collection."